Time Is Money

There are many reasons why I advocate the use of trustworthy, professional creative support.  One of the biggest reasons is the “time is money” factor.  It’s a cliche because it’s true–where we spend our time is usually where we spend our money.  (Think of an outdoor enthusiast, for example. He loves to be outdoors and will likely spend money on equipment that makes being outdoors even more fun: tents for camping, boots for hiking, and boat shoes for sailing, etc.)

Today, more than ever, our time equals our money (or our boss’s money).

This is why I advocate the use of trusthworthy, professional creative support.  While hiring professional support may feel contrary to pinching pennies, you may actually see your own productivity improve.  If you are not a creative, spending your time trying to be creative can become very stressful very quickly.

I know, because I have tried to do things like this before, and found myself wishing I had asked for help hours or months earlier.  I once decided to sit down and compose a song in an afternoon using my new software–oh, how wrong I was to assume!  I’m a writer, not a composer.  At the end of the day, I recognized–once again–that I should have left this to the professionals.

Similarly, if your boss has asked you to become a creative, and you are not prepared or willing to do so, then work hard to propose an alternative that accommodates for everyone.  You may want to explore outsourcing to talented, trustworthy professionals.  Know that creative work takes years of training, experience and expertise.  In the same way a surfer jumps on a board and catches a wave with ease where you may try the same and wipe out, a creative makes his job look like it’s a piece of cake.  They make it look easy because they are professionals, which is exactly why they can save you and your company lots of time and money.

No matter the state of our economy, using one’s time wisely leads to reduced frustration and improved productivity.  If you are not creative by nature, and have not been trained in the rules of the industry (writing, design, media relations, video editing, composing, etc.) then leave it to the professionals.  You will save yourself an incredible amount of time, and therefore money.

Lessons for Clients
Save yourself some time (and money) by hiring professionals who can handle your requests with ease.