Purpose: Getting More Bang for Your Buck

My family is a creative one.  A family that celebrates constructive criticism and artistic endeavors, no matter how large or small.  Throughout my life, creativity has been celebrated and explored.  The arts were something to live, breathe and enjoy.

My background is in photography and design, but in my full time job I work as a marketing communications (marcomm) professional as a liaison between creatives and left-brained individuals.  I see the challenges that each face, and work to help keep both sides happy.  While I never took stock in the idea of a middle man, I find myself in that very position today.  And I rather enjoy helping each other understand how to work better together.

The purpose of this blog is to help both clients and creatives understand the process so that it may be better appreciated and understood.  We live in a do it yourself (DIY) world, where gratification is almost instant and processes are automated or outsourced.  So this space is really to help us all see what goes on behind that magic creative curtain so that we can work better together.

If it takes off and gets interest, great.  If not, then it allows me a chance to write down lessons learned and hopefully share them with others when they are needed.  Most of all, though, I hope it will help build community and understanding so that the work created is improved, appreciated and shared!

To the clients:
What experiences have you had with creatives that succeeded or failed?
Is there something you would like to better understand about how they work?

To the creatives:
Have you recently had a bad experience with a customer?  What happened?  Was it resolved well?  What could have been done differently?
Is there something you would like your clients to better understand about the work you do?

PURPOSE
The purpose of this blog is to explore the challenges we face: both for clients and creatives.  It is meant to help us safely explore how we can work better together.  This means more bang for your buck for both clients and creatives.  Clients work more efficiently with creatives, doing their part to understand the process and achieve better results.  Creatives work more effectively with clients, improving their final deliverables and customer satisfaction.  In short, the purpose is to create a win-win for both sides by exploring how to work better together more efficiently to achieve better results.